Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Are emojis becoming the new keyword? Twitter will soon be making emojis just as prevalent as your words with their launch of emoji targeting. Emoji targeting will allow advertisers to pin point users that have tweeted or engaged with specific emojis that are related to what they’re selling. For example, a pizza emoji will enable Dominos or Pizza Hut to find you, a shoe might allow DSW to target you, or a plane may let SouthWest to spot you. What does your emoji usage say about you?

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Link: https://www.linkedin.com/pulse/twitter-now-lets-advertisers-target-users-who-tweet-emojis-mota?trk=mp-reader-card