Business and Political Strategy

Strategy has been defined as “a plan to achieve one or more goals under conditions of uncertainty”. At Atom Media Group, our prime directive vis a vis strategic initiatives is to eliminate as much uncertainty as possible. So when a client comes to us with an assignment of relatively singular focus – say, a one-off video or web component – our immediate reaction is to press for details regarding the larger plan and goals. It’s not that we’re just a clowder of curious cats; rather, we understand that the most effective of promotional campaigns are those with totalities greater than the sums of their parts.