Public Relations

There’s an old saying in the media biz: “Advertising is what you pay for, public relations is what you pray for.” But with all due respect to cliché and the power of prayer, at Atom Media Group we take an energetic, pro-active approach to our public relations strategies and tactics. “Earned” media, a common P.R. goal, is just that … a commodity earned by the application of deep thought, stunning creativity, and old fashioned hard work. Our diverse public relations campaigns share a central objective: capture hearts and minds. And when we do it right, and our clients the beneficiaries of print, on-line, and/or television exposure on the local, regional, and national levels, it all seems so simple …

But it’s not so simple. Twenty-first century public relations encompasses media relations requiring customized pitch framing, interview scheduling, provision of quotes and data, and relentless follow-up across all media, including digital. We create and distribute press releases, background briefings, and collateral like bios, mission statements, press kits, etc. We write and place editorials and op-eds. We secure speaking engagements. And we train clients’ staffs on how to take control of interviews and transform contentious questions into positive, “on-message” answers.